It was really generous of Bryan to give his time and reputation to this project. Having a big hitter amongst the list of collaborators has definitely had its benefits, opening a few doors along the way, letting the light come through and shine on some of the lesser-known names involved.
To me this is very important. Storytelling ought to be as inclusive as possible, but of course it can be very difficult to break through and be heard. Bryan has not only empowered the story with his contribution to HOAX, but has enabled others to do the same. Sheer class, all the way.