Firstly, there are still a couple of ‘7-out-of-10-creator-signed!’ copies of HOAX Psychosis Blues available over at ziggyswish.com, if you’re looking for something super special. Secondly, that purpose I was talking about the other day, and what makes Ziggy’s Wish and its endeavours super special, is ‘social enterprise’.
“A social enterprise is an organisation that applies commercial strategies to maximize improvements in human and environmental well-being, rather than maximizing profits for external shareholders.” And that’s exactly what Ziggy’s Wish does.
The first project that Ziggy’s Wish is using to fulfill these aims is, of course, HOAX. Specifically we’re developing HOAX Psychosis Blues to be a readily available empathy tool to help reduce stigma around mental health. And in particular we’re developing the book as a training tool for medical professionals. Here’s why, courtesy of Medicine Unboxed, the medicine, arts and humanities organisation who recently shortlisted HOAX for their inaugural Creative Prize:
“Good medicine is more than a set of technical decisions and interventions involving drugs, operations or tests. It demands more of the practitioner - professionalism, empathetic care, moral consideration, insight, an understanding of human suffering and necessarily, wisdom. These attributes are not always prioritised in selecting for or training healthcare professionals, and there is little time or attention given to their authentic development within busy working environments.
“Further, there is a widening hiatus of trust, understanding and expectation between medicine and society around what constitutes good medicine. This pressingly requires real engagement around medicine’s role and society’s values.
“A purely scientific answer will never prove sufficient here.”